CRM success is far more than just a one time project activity; it's a change in company culture and a continuous journey that matures over time as customer needs evolve, business capabilities change and the customer relationship grows. CRM is a business strategy first and foremost. CRM software delivers the framework, management and automation to achieve and scale CRM strategies. Members in this forum have discovered successful methods, effective business processes, lessons learned and best practices which collectively lower risk and increase CRM payback. In this CRM channel we share and advance those ideas.
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Anthony Lye is responsible for Oracle CRM On Premise and Oracle CRM On Demand, CRM on Demand operations and Oracle's own deployment of CRM. He's a veteran of the CRM software industry and is equal parts strategist and spokesman. Here he explains Oracle's new strategies—including the Oracle Public Cloud, Oracle Social Network and relationship of CRM on Demand and Fusion CRM. More ...
As the General Manager of global product management and marketing for Microsoft CRM, Brad Wilson is responsible for driving awareness, demand and revenue on a worldwide basis. In this conversation, we discuss new releases—including new social CRM—and flush out Microsoft's CRM positioning and several of Dynamics CRM and CRM online competitive advantages. More ...
Two Special Reports Offering CRM Software Selection Insight
A Best Practices Approach to CRM Software Selection
The 7 Deadly Sins of SaaS CRM
This How To Guide delivers best practices and proven steps to bring structure and predictability to the process, reduce risk and make the most informed CRM software decision. Read the Best Practices Approach to CRM Selection »
With SaaS CRM continued growth comes continued challenges. We examine 7 SaaS CRM threats and missed opportunities and suggest mitigating strategies for each. Read The 7 Deadly Sins of SaaS CRM »