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Oracle HR Software Review

 

Company Viability

Forbes describes Oracle as the single largest software company in the world. The company has demonstrated a history of market share leadership in the technology categories it chooses—including databases, middleware, hardware and enterprise software.

The company builds solutions primarily in the technology sectors of hardware, software, and services which when combined offer it unique market opportunities. By designing up and downstream solutions in this manner, Oracle has captured an incredible customer base of approximately 400,000 customers in more than 145 countries and retained an enviable longevity of more than 30 years—a testament to both Oracle's leadership and products.

Of course, the problem with being a market leader is maintaining that position, and fending off competitors that are constantly looking to out-innovate and out-perform you at every turn; making the daily reality a case of maintaining success rather than increasing it. Oracles market position has been fueled in large part by many acquisitions (more than 70 to date) that serve as an integral part of the company's innovation and growth strategy—a strategy that has resulted in the company acquiring and taking over direct competitor solutions (e.g. PeopleSoft, Siebel, RightNow Technologies and Sun Microsystems). Still, while these acquisitions have shored up a competitive edge and allowed for in-depth and industry-specific solutions to be gained, as evidenced by Oracle Fusion Applications the company has also succeeded at delivering organic innovation.

However, the software giant faces considerable challenges outside of innovation and competition—most notably from the standpoint of where marketing and spend attention is focused. Regarding marketing, the company appears to be divided in terms of what Oracle products get promoted and which ones get short shrift. For example, though Oracle Fusion has the potential to turn the industry on its ear, press coming out of Oracle often focuses on hardware (i.e. Exalogic, Exadata, and Exalytics)—giving the impression that Oracle sees the marketing efforts of its products as a zero-sum game, rather than a complementary package.

Similarly, spend attention in many analysts' and pundits' eyes has been inordinately focused on stakeholders over customers—especially those customers that are inherited by way of the many acquisitions. In fact, several articles as of late have indicated a growing dissent from PeopleSoft and JD Edwards' customers that feel Oracle has all but abandoned the PeopleSoft solution going forward. These issues point to the conclusion that Oracle faces as many internal struggles as it does external—a challenge that could prove costly should customers feel the company no longer has their best interests in mind.

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Oracle HR Evaluation

 

Oracle HR Software Evaluation

 

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