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RedPrairie Corp.

 

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About RedPrairie

About: RedPrairie is a privately-held supply chain software, workforce software and all-channel commerce software company headquartered in Alpharetta, GA. The company's supply chain management software helps ensure visibility and collaboration between manufacturers, distributors, retailers and consumers at over 60,000 customer sites in more than 50 countries.

The company's executives and practices have been recognized as some of the most important in the logistics trade by publications including DC Velocity, InformationWeek, The Wall Street Journal, and USA Today.

Founded: RedPrairie was founded by partners Jim McHugh and Doug Freeman as McHugh Freeman & Associates in 1975.
History: Founded as McHugh Freeman & Associates in 1975, the company initially became known for pioneering one of the first enterprise software warehouse management systems, used by companies to direct operations in and between stockrooms and distribution centers. The warehouse management software focused on advising the movement of people and products from field to fork. The company's flagship WMS product went on the market in the mid 1980s.

McHugh Freeman was then acquired by Alvey Holdings (later Pinnacle Automation) in 1989, and has been progressivley delivering a wide range of software and hardware products for supply chain managers since the the early 1990s. Subsequent supply chain software products included advanced task management, integrated use of radio frequency equipment, bar code applicators and readers, specialty computer hardware, and other components that enabled the company to win major customers such as Procter & Gamble, Compaq Computer, Pepsi-Cola, and Nabisco. During this time, McHugh Freeman continued to develop and refine their Warehouse Management Software solution, adding new feature sets such as RFID technology, point-and-click applications, and "off-the-shelf" software configuration.

By 1998, the newly named McHugh Software International had acquired additional companies that contributed to an extended supply chain execution platform. These companies included Wesely Software (transportation management systems), Gagnon & Associates (labor management and engineering), and Software Architects Inc. (advanced service-oriented architecture platforms). In addition, McHugh expanded internationally with offices in the UK and Europe.

In 2002, the company was renamed RedPrairie, and adopted a new business model that focused on the entire extended supply chain. Later that year, the company's first Asia Pacific office opened in Shanghai. The company bought European WMS provider LIS in 2004 to create the global infrastructure required to support an increasingly worldwide customer base, along with MARC WMS in 2005, and BlueCube Software and StorePerform in 2006.

RedPrairie was then acquired in 2005 by Francisco Partners, a California-based private equity firm, and on November 25, 2009, RedPrairie announced it had filed an S-1 registration statement for a proposed initial public offering (IPO) of its common stock. However, on March 24, 2010, New Mountain Capital, a New York-based private equity firm, completed an acquisition of RedPrairie, without disclosing terms of the deal.

On May 11, 2010, RedPrairie announced it has completed the acquisition of SmartTurn, a cloud-based or on-demand inventory and Warehouse Management System (WMS) provider.

On January 10, 2011, RedPrairie announced it had acquired SofTechnics, a leading retail software solutions provider, and nine days later, the company announced it had also acquired Shipper's Commonwealth, a leading software as a service (SaaS) or on-demand transportation management software provider. The company then announced a follow-on acquisition of Escalate Retail on February 2, 2011.

Ownership: Privately held by New Mountain Capital, a New York-based private equity firm.
Key Staff:
Michael Mayoras R. Michael Mayoras, CEO
Prior to becoming CEO in 2007, Mayoras held a number of roles at RedPrairie including President of the Americas, EVP of Implementation Services and Support, and EVP for Product Development.
Martin Hiscox Martin Hiscox, President International
Hiscox has been a member of the company's board of directors since October 2007 and manages EMEA and APAC regions. He joined the company in 2004 following RedPrairie's acquisition of Logistics Technology Group Limited.
Doug Braun Doug Braun, President, Global Operations
In his role since June 2010, Braun is responsible for coordinating product development with sales and services, growing hosting and managed services, and creating a consistent framework for services delivery.
Joe Juliano Joe Juliano, President, Americas
In his role since June 2010, Juliano is responsible for the company's sales and services teams in the Americas region. From 2005 to 2009, he was the CEO of PrimeRevenue Inc., a supply chain finance company.
Customers: RedPrairie's product lines have expanded into store operations, workforce management, inventory management, execution management, learning management, and performance management. The company retains and serves clients in the following industries:
  • Apparel and Specialty Retail
  • Automotive/Service Parts
  • Building Products and Paper
  • Consumer Packaged Goods (CPG)
  • Food & Beverage
  • Food Service
  • Furniture
  • Grocery and Drug
  • High Technology and Electronics
  • Hospitality
  • Industrial/Wholesale
  • Pharmaceuticals and Life Sciences
  • Retail
  • Third Party Logistics (TPL)
Competitors: Primary RedPrairie competitors include the following:
  • Within its most competitive and core capabilities of warehouse management software and transportation management systems, RedPrairie most directly competes with Manhattan Associates.
  • In broader supply chain management software sale opportunities, RedPrairie competes with the large ERP software companies Oracle and SAP, as well as host of mid-tier supply chain software companies such as Soften, Tecsys, HighJump, Accellos and Sterling Commerce.
 

RedPrairie Software

 

 

RedPrairie Fast Facts
  • Over 35 years experience in supply chain
  • Market leader in WMS and TLM
  • Global footprint and global customers
  • Customers in over 50 countries
  • Over 60,000 customer locations
  • Over 25 sales and services offices
  • Approximately 1,600 employees

 

 

 

 

 

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